Gold Barrels rising in Price( Photo: Istock Image)

India is the country most curious about gold price, as there are an average 3,720,600 online searches per month from Indians tracking the price of gold online. United States (2,506,000 online searches), United Arab Emirates (521,000 online searches) and United Kingdom (519,300 online searches) are among the other countries where there are more than 500,000 online searches a month for gold price. South Africa is the only country from Africa to feature in the top 20, as there are an average 65,200 online searches a month from South Africans checking the price of gold.

In the backdrop of a turbulent economy caused largely by Covid-19, many individuals are looking to add an element of stability to their investment portfolio and to do so, gold has emerged as a popular investment option. Interested in alternative investments, gold bar specialists utilised online analytics tool Ahrefs to establish which countries citizens are most keeping a track of gold price. found that India is in the number one spot, with an astonishing average of 3,720,600 online searches per month from Indians trying to discover what the gold price is. That is the equivalent of 120,019 online searches each day! In second place is the United States, as there is an average of 2,506,000 online searches a month from Americans keen to find out what the gold price is.

United Arab Emirates (UAE) is in third place with an average of 521,000 online searches every month from curious Emiratis regarding the price of gold. In fourth place is the United Kingdom where there is an average of 519,300 online searches each month from Brits checking the price of gold.

Canada (381,400) and Australia (348,900) are among the other countries where there are more than
300,000 online searches per month from those monitoring the price of gold, respectively ranking fifth
and sixth.

At the other end

At the other end in 20th position is Bangladesh, where there are an average of 33,950 online searches
a month from Bangladeshis interested in gold price. Dan Fisher (a gold specialist from, provides answers to five of the most asked questions about investing in gold:

Q: Is gold a good investment?
A: “Gold is unlike volatile asset classes that generate quick returns, it has always been a steady
investment vehicle that can deliver solid returns as a medium to long-term investment. Gold investing
is unique as the price tends to increase when many other asset classes such as stocks and bonds fall,
so it provides a good balance to your investment portfolio”.

Q: How does gold investment work?
A: “The idea behind gold investment is that the underlying value of gold increases over time.
Historically this rate of increase is higher than inflation, so the value of your investment increases in
real terms. Investing in gold can take the form of physical bar and coins, gold equity funds, mining
shares or exchange-traded funds (ETFs)”.

Q: What key advice would you give to beginners?
A: “Gold investing follows the common rules of buying the investment at a low price and selling at a
higher price. There is no interest received for holding gold, so profits are only made on capital
appreciation. The gold price tends to rise when the economy takes a downturn and other investments
fall in value. The gold price can move down as well as up, so it’s advised to hold the gold over a medium
to long-term period”.

Q: What’s better, stocks or gold investment?
A: “A mixture of gold and stocks is ideal. Both investments can rise and fall in value. However, while
stocks can fall to zero (if a company goes bankrupt), physical gold will always have its intrinsic value.
Gold tends to rise when stocks fall, so the two have an inverse relationship”, reports Nordic News.

We really hope you find this data useful. If you do end up using it, we would very much appreciate a
link to who commissioned the data. A link credit allows us
to keep supplying you with future content that you may find useful.

Daniel Fischer is an international Gold Expert

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