Jan Standal in Opera have 100 million users( Photo:Opera)

OSLO, Norway – December 19th , 2017 – Opera, the developer of popular Opera Mini and Opera browsers, announced today that the number of monthly active users (MAUs) of its newsreader service has exceeded 100 million as of November 2017. This marks an unprecedented growth from two million to more than 100 million monthly active readers in less than one year. Opera Revives News Reading with Artificial Intelligence

Opera’s AI-powered news service breaks 100 million monthly active users mark. The Norwegian browser maker announces plans to launch a new dedicated news and video app soon. News is not dead, you just have to provide people with the content they want without making them work too hard for it,” says Jan Standal, VP Product Marketing and Communication.

Artificial Intelligence

Why is news reading growing exponentially among the Opera mobile browser users? That’s because the Opera team has developed its own artificial intelligence (AI) engine to provide them with relevant content in a smart way. The AI system studies users’ news-reading behavior in real time and learns from it in order to provide them with a personalized news offer. This means people get faster and easier access to news and videos that interest them.

It’s an approach that works. The news and video service has witnessed a 50-fold growth since its introduction in the Opera Mini browser in January 2017. Usage data from November shows that the average user now spends 40 minutes every day inside the Opera browser and engages with between 65 and 81 news stories per day.

This is also good news for publishers: Opera’s AI technology increases exposure of their articles by delivering them to relevant people who are thus more likely to comment and share. In 2017, Opera has partnered with over 800 websites and publishers, including 96 Indonesian publication websites.

Fast and Easy

“People using their mobile phones want to consume content in a faster and easier way,” continues Jan Standal. “The AI engine is designed to instantly provide personalized and localized content, right at their fingertips. We are thrilled to see such rapid growth both in terms of users and actual usage of the service.”

Exploring News

The browser is a great access point for exploring news and video content from the internet. It’s also an app used for everyday life activities such as online shopping, looking up information or mobile payments. Because of this, Opera is planning to soon launch a dedicated news and content app, codenamed Opera Habari, offering users news and videos relevant to them. Opera Habari will use the same AI-engine Opera browsers.

-By first introducing the AI news reader into the popular Opera mobile browsers, used by 250 million people worldwide, we have managed to overcome one of the biggest challenges in making an AI newsreader truly smart, namely that of scale.” said Jan Standal. “Building on the success of Opera Mini, we will continue developing our AI-service to make it one of the leading content discovery platforms in the world. The unique combination of a large user base with our deep technology skills gives Opera a unique position to achieve this goal . We are looking forward to releasing the new app in the near future, writes Opera in a Press release.

Skriv en kommentar

Din e-postadresse vil ikke bli publisert. Obligatoriske felt er merket med *